Great Circle Associates List-Managers
(February 1995)
 

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Subject: Re: How should public relations pros work with mailing lists
From: Info-LabVIEW List Maintainer <info-labview-request @ pica . army . mil>
Organization: Electric Armts Div, US Army ARDEC, Picatinny Arsenal, NJ
Date: Tue, 21 Feb 95 19:01:31 EST
To: list-managers @ greatcircle . com

Neil Ruggles <nruggles@panix.com> wrote:
>I am a marketing consultant. I advise businesses how to market and promote
>themselves in new media, including CDROM and online services.
[...]
>1) Have you ever accepted publicity/advertising announcements on your list?
>Would you?

>From people already subscribed to the lists ONLY. Further, the announcement
must be pertinent to the readers of the list and apply to their use of the
software being discussed on the list. And the announcement must be very
short - on the order of a couple lines, with a request to contact the
originator for more details.

This is the only form of advertising I will accept. It is not negotiable.

Actually, that is not entirely correct. The developers of the software
packages my lists discuss are permitted to announce new releases, solicit
beta testers, etc. (Without their work, there wouldn't be much point in the
lists, would there?)

>2) Would it matter if you were contacted personally by email or phone
>_before_ someone sent an unsolicited announcement to your list?

Nope. Exception being the cases noted above.

>3) Would you allow an announcement that included offers, prices, or
>ordering instructions for a product or service? If not, how should offers,
>prices, and other clearly commercial material be handled? Web pages? Email
>address for info?

My conditions are above.

>4) How would you react if someone offered to pay you to post an "ad" to
>your list? Would your reaction change if the "ad" was clearly relevant to
>the list topic? Would it matter how much money you were offered?

I cannot, due to my position, accept any such offers (look at my email
address). Even it I could, I doubt very much that I would. My name isn't
Pat Townson.

>5) Would you open your subscriber list to an unsolicited direct emailing
>under any circumstances? What if you got paid for it? What if you could
>review the proposed mailing beforehand and were assured no other mailings
>would go out?

Nope. Nope. Nope.
 
                  Tom Coradeschi, Info-LabVIEW List Maintainer
                      <info-labview-request@pica.army.mil>
                http://k-whiner.pica.army.mil/info-labview.html

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