Dave, thanks for the reply.
>Pricing info should only be posted by persons without a conflict of
>interest and only in clearly labelled, easily deleted forms.
Dave, third parties who post supposedly unbiased pricing info or favorable
reviews of a vendor may or may not be associated with the vendors. It can
be pretty hard to tell the difference between a serious fan of a given
product and a paid professional promoter. Especially since the promoter
gets paid to be clever.
Here is a quote I picked today (2/27) off a journalism list I subscribe to:
>BTW, those of you on this list might be interested to know that when I gave
>a speech recently on Internet marketing, one of the attendees told me
>privately that "We have gotten a lot of business off the Net. We have
>chosen about five of our most passionate, positive end-users to lurk for us
>and respond positively to messages about us. We pay them for this." These
>users are not revealing their financial arrangement with the vendor as they
>post their positive comments/recommendations.
I'm curious whether you would rather have a vendor "sneak" their promotions
into your list by having a third party say good things about them, or have
the promotions clearly identified as as such?
Neil Ruggles
RUGGLES INTERACTIVE MEDIA (718) 476-3692
35-45 78 Street, Suite 52 (718) 426-3370 fax
Jackson Heights, NY 11372 nruggles@panix.com
Innovative marketing, promotion, and advertising
using CDROM, phone/fax, online services, and the Internet
Follow-Ups:
|
|
