Great Circle Associates List-Managers
(December 1997)
 

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Subject: An alternative to spamming?
From: "Gary E. Bickford" <garyb @ outlawnet . com>
Date: Wed, 3 Dec 1997 12:54:54 -0600
To: List-Managers @ GreatCircle . COM
In-reply-to: <199712030946.BAA08429@honor.greatcircle.com>

Keeping it short...

I don't like spam, but also have need to promote things occasionally, on
the net.

So, I thought of a possible middle ground, which I'd like to bounce off the
folks on this list.

Is it ethical/tolerable to use a "referred mail" approach?  By this I mean,
send mail to people I know, or _conservatively_ have reason to believe are
interested in, for instance, a particular shareware product, with a request
to forward to others they think may be interested in the product?  What if
there is a moderate, real incentive to do so, such as a point system of
rewards for referrals?

To avoid others spamming with this, I would also include a statement of
distribution rules, to the effect that the message may not be sent
unsolicited to large groups, or posted on lists except by permission of the
list owner, and then only when it is relevant and useful to the recipients
of the list.

I am aware that this approach, if taken to its extreme could become
chainmail, which I abhor as well.  But it seems to me that is not the case
if it is done right.

Without going into a lot of detail, I'd like some opinions, including
general comments and suggestions for how to provide the proper wording for
the proper distributiion rules.

Flame On!! :)

GEB




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