Great Circle Associates List-Managers
(December 2001)
 

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Subject: Yahoo! Mail Team's email to Dear Email List Manager
From: JC Dill <inet-list @ vo . cnchost . com>
Date: Fri, 14 Dec 2001 16:08:22 -0800
To: List Managers <List-Managers @ GreatCircle . COM>

The following was forwarded to me yesterday.

 >Dear Email List Manager;
 >
 >In the upcoming months, Yahoo! Mail will become more aggressive
 >in its acceptance of SMTP connections and will begin denying
 >connections by IP address when these connections do not conform
 >to Internet standard practices. To continue uninterrupted
 >access and prioritized delivery, you should ensure that your
 >email address lists are well maintained. If you are conforming
 >to these standards, then these changes should only affect
 >you positively. We anticipate you will see improvements in
 >delivery times and in available connections.
 >
 >If you want to ensure that your email is prioritized and
 >your SMTP connections are not blocked, please:
 >
 >   Reply to this email with:
 >     o Your current list of IP address(es) from which your
 >       mailings are sent.
 >     o The domain names of your "From" address(es)
 >       of your mailings.
 >     o Contact email address (will be used periodically to
 >       update your IP and From addresses).
 >
 >   Remove email addresses that bounce.
 >     Bounces are an indication that the mail could not be delivered
 >     because the user does not exist, no longer exists, or is unable
 >     to accept your email. Well managed lists remove addresses
 >     that generate bounces. A particularly popular technique
 >     for managing bounces is to use VERP to identify the recipient
 >     address that has failed.
 >
 >   Maintain accurate reverse DNS information
 >     for your mail servers. Yahoo! Mail makes extensive DNS checks
 >     for each connection and an accurate reverse DNS will ensure
 >     prompt processing of your connection and email.
 >
 >   Pay attention to the responses from our SMTP servers.
 >     The SMTP protocol defines response codes that tell your
 >     server what to do next. In particular, our server will send
 >     "500" SMTP response codes to indicate problems
 >     that you need to investigate. For example, if you send email
 >     to too many recipients in one connection or to too many
 >     invalid recipients, our servers will respond with a "500"
 >     range SMTP code, indicating a permanent error.
 >
 >   Don't send unsolicited email.
 >     Make sure that all email addresses are confirmed with an
 >     opt-in process that ensures the recipient wants to receive
 >     your list.
 >
 >   Provide an unsubscribe email address in each mail you send.
 >
 >Thank you for your cooperation.
 >Sincerely,
 >The Yahoo! Mail Team




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From: JC Dill <inet-list@vo.cnchost.com>
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