Bernie Cosell wrote:
> On 7 Apr 2003 at 14:55, Tatum, Richard wrote:
>
>
>>Here's a followup to my previous post:
>>
>> Case Study
>> Surprising Results from HTML Newsletter Tests: Now it's
>> Safe to Use Cascading Style Sheets
>> http://marketingsherpa.com/sample.cfm?contentID=2310
>
>
> Are CSS-emails self-contained, or do they presume that you *HAVE* to be
> online to view them? [and also have to use a mail client that'll do
> active-downloads while reading email]? [if yes, does that mean that the
> 'sending site' needs to keep a web server running and keep the style
> sheets available essentially all the time and forever?]
You *can* do CCS self-contained, and in this context (html enabled
email, especially bulk html enabled email)it would be foolish to do
otherwise. IMHO, the only time it makes sense to utilize CCS via
reference to a separate file is when you know the requesting file and
the requested file will both be equally available, as when a visitor
hits a webpage which uses a CCS file located on the same server, AND
when you expect the visitor to load many pages from this same server, so
that there is a significant bandwidth savings by having them load the
page once then utilize the page's contents from many other pages from
the same server.
jc (sorry about the run-on sentance above!)
References:
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