Great Circle Associates List-Managers
(September 2005)
 

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Subject: Re: MSN Sender Id and mailing lists
From: John Levine <johnl @ iecc . com>
Organization: I.E.C.C., Trumansburg NY USA
Date: 9 Sep 2005 23:44:23 -0000
To: list-managers @ greatcircle . com
Cc: mdm @ mail-list . com
In-reply-to: <p06200750bf47902374f6@[68.92.51.11]>

> Does anybody have any knowledge pertaining to MSN/Hotmail plans with
> regards to Sender ID, and how mailing lists can cope.

I would suggest doing nothing at all.  I doubt that Yahoo or other
large list hosters plan to jump through Microsoft's hoops, while
spammers and bulk advertisers are implementing Sender-ID like crazy.
Earthlink and other ISPs that used to publish SPF records that
Sender-ID could use have deleted them.

So what's going to happen is that people will quickly realize that the
yellow "no sender ID" box means that this is a message you probably
want to read.

The only reason I can see that Hotmail is doing this silly thing is
that Chairman Bill said that spam would be solved in two years, and
the two years are up in Jan 2006.

R's,
John



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